Who is Jon Fulmer?
Jon Fulmer’s 25-year advertising career has taken him from Dallas to Chicago to St. Louis, working for giants as the classic agency consultant or for “mom and pop” companies as a de facto advertising department – and everything in between. He has been involved in hundreds of initiatives, from single ads to total re-branding, as an individual and a team member, and as both a general and soldier; from strategy through execution.
How Can We Work Together?
Working with clients, I lead a virtual team of independent professionals to provide the complete range of integrated marketing services, from single-point projects to complete communications programs. Acting as your marketing department or as support for your in-house marketing team, we will work together to create and communicate a single, cohesive brand and sales message to your prospects in order to help you increase sales in the short term while achieving brand equity for the long term.
Working with ad agencies, I work on a free-lance basis as a brand and/or strategy consultant, as a creative director or a copywriter.
How Have I Helped Clients?
Toshiba Tungaloy Print Ad Campaign, Companion Distributor Kit – Client improved from #8 to #2 in brand awareness studies in six months. Distributor base doubled from 70 to 140 in four months.
Metavante Corporation – Co-directed re-branding effort of approximately $1B company (M&I Data Services = Metavante Corporation.) Result: First-year study indicated improvement from #5 to #2 in brand awareness among top five providers. Selected by client as director of IPO operation and as co-director of “road show” team.
Miller and Company 3D Direct Mail Campaign – 15% response in eight weeks; 40% sales conversion.
Guaranty Trust Company – Developed strategy and created radio messaging for mid-day sponsorship of “Wall Street Journal Report” on KMOX. Results: Annual increases of queries traced to advertising via 800 number of between 9%-17%. Success of program led to 5-year campaign run.
Sigma-Aldrich Direct Mail Campaign – 23% response in first three weeks.
QO Chemicals Print Ad Campaign – Increased sales by 40% in six-month period; saved product line and jobs.
Charter Business – Directed the re-branding of the commercial sector of Charter Communications, establishing Web site and sales tools. Sales call “call backs” doubled in first three months.
Kullmann, Klein & Dioneda TV Ad Campaign – Calls traced to TV ads doubled in Q1.
MidCity Financial Corporation – Established client’s “personal banking” strategy by creating MidCity Financial Services to service new-location customers. Tasks included development of POP collateral, print advertising and PR. Results: New-location accounts (checking and/or savings) ranged 45%-%70 higher (per month) over new-location median in first year.
106.5 The Arch (Rock radio station) TV Ad Campaign – Resulted in sustaining #1 rating infinitely, beyond usual one month following typical radio format change.
LaBarge Pipe & Steel Power Point Presentation – Secured multi-million dollar loan to save the company.